• Work
  • RESUME
  • About

ERIN M. ROUTSON

CREATIVE DIRECTION & DESIGN

  • Work
  • RESUME
  • About

RS No 9 Carnaby

Editorial photography campaign and e-commerce store design for RS No. 9 Carnaby A/W 2024 collection

Role: VP, Head of Creative

Olivia Rodrigo GUTS Tour

Editorial photography campaign and e-commerce store design for Olivia Rodrigo’s GUTS Tour Campaign

Role: VP, Head of Creative

Philadelphia Eagles

Out of home campaign and brand film developed for the 2019 Philadelphia Eagles season, under the overall concept of “Let’s Fly”

Watch full brand film here.

Role: Strategy, Creative Director

Georgetown McCourt

Outreach and brand building campaign for Georgetown University McCourt School of Public Policy, focused on "We Are the Ones" - represented through out of home, lookbook and newspaper takeover content.

Role: Strategy, Creative Director

Cleveland Cavaliers

Brand film and subsequent series of 3 :30 ads for the 2019-2020 Cleveland Cavaliers season under the concept “Always Know What You’re Fighting For”

Watch full brand film here.

Role: Creative Director, Wardrobe, Set Decoration

International Champions Cup

Full 360 campaign developed for 2019 Mens, Womens and Futures International Champions Cup soccer tournaments. Key art, tournament guides and media guides, digital ads, and video all developed to promote each tournament. Brand book also created to encompass refinement of the full ICC identity.

Role: Designer, Creative Director

Kent State University

Selections from FOREVER BRIGHTER, a print piece focused on fundraising for Kent State University

Role: Creative Director

Wet N Wild Beauty Photography

Editorial photography for Wet N Wild seasonal beauty campaigns

Role: Art Director, Concept Direction

Kristofer Buckle Cosmetics

Cosmetics line inspired by celebrity makeup artist Kristofer Buckle. Primary and secondary packaging developed and illustrated by creative team, along with gift set packaging.

Role: Art Director, Production Supervision

Sinkane – Life & Livin' It

LP, CD, and merch developed for recording artists Sinkane as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Asheville Almond Company

Logo, identity system and marketing collateral developed for local almond company in Asheville, NC as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Found Natural Skincare & Color

Full line of natural skincare and color cosmetics developed in partnership with Walmart. Development of packaging, merchandising and planogram.

Role: Art Director

MFA Design Criticism

Masters thesis presentation on public housing policy, design and hip-hop in the United States. Selected slides and graphics are represented here. Click here for the full presentation, made at Eventually Everything: the 2012 D-Crit Conference at the School of Visual Arts.

Jonny Burritos

Pop-up restaurant identity and label developed for Jonny Burritos in Findlay, OH as part of Odd Jobs Design Co, a design partnership.

Role: Art Director, General Partner

Ralph Lauren Fragrances - Women's

Set box designs developed for seasonal promotional campaigns featuring dimensional coating, single-level and multi-level embossings.

Role: Designer, Press Approvals

Orlando Pita Play Haircare

Four platforms of problem/solution haircare products developed for Ulta and QVC with Orlando Pita, celebrity hairstylist.

Role: Art Direction, Production Supervision

Photo Art Direction

Trend-based editorial photography for Target® stores

Role: Art Director, Concepting

Ralph Lauren Fragrances - Texture

Texture items developed for Ralph Lauren Fragrances seasonal promotional programs.

Role: Designer

Abercrombie & Fitch Brand Marketing

Conceptual mood boards, copy and apparel graphics developed to exemplify the Abercrombie & Fitch Mens brand.

Role: Designer, Copywriter

Ralph Lauren Fragrances - Men's

Set box designs developed for seasonal promotional campaigns featuring dimensional coating, single-level and multi-level embossings.

Role: Designer, Press Approvals

Haute Society Lookbook

Editorial photography campaign for Goody hair accessories Haute Society revolving trend lookbook for Target® stores

Role: Conceptual Designer, Art Director, Photographic Retouching, Model and Support Staff Coordinator, Layout, Press Approvals

Summer Solstice Lookbook

Editorial photography campaign for Goody hair accessories Summer Solstice revolving trend lookbook for Target® stores

Role: Conceptual Designer, Art Director, Product Photography, Layout, Press Approvals

Ride Paradise Brand Development

Lifestyle apparel brand development based around the skate/surf culture of 1970s southern California

RS No 9 Carnaby

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Olivia Rodrigo GUTS Tour

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Philadelphia Eagles

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Georgetown McCourt

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Cleveland Cavaliers

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International Champions Cup

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Kent State University

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Wet N Wild Beauty Photography

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Kristofer Buckle Cosmetics

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Sinkane – Life & Livin' It

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Asheville Almond Company

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Found Natural Skincare & Color

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MFA Design Criticism

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Jonny Burritos

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Ralph Lauren Fragrances - Women's

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Orlando Pita Play Haircare

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Photo Art Direction

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Ralph Lauren Fragrances - Texture

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Abercrombie & Fitch Brand Marketing

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Ralph Lauren Fragrances - Men's

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Haute Society Lookbook

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Summer Solstice Lookbook

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Ride Paradise Brand Development

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